Successr, visual identity and bespoke website by Schwung
Attract the right people and let them grow.
From brand-identity update to a complete brand.
"Attract the right people and let them grow."
– Successr's pay-off
Successr asked for a refresh of the brand identity and would rather not have touched the logo. On our own initiative, we took a look anyway and showed that the wordmark could be made far stronger with a small intervention. That opened the door to more.
It became a complete visual identity, a graphic translation of what Successr does as a Talent Design House, and a brand-new bespoke website. No cut-and-paste, but a brand that holds true from logo to homepage.
Show what you do.
Successr is the only Talent Design House in the Netherlands that brings Talent Attraction and Engagement together: a strategic story about attracting people and helping them grow. Strong in substance, but the brand was not yet telling that story visually. The brief started small, a brand-identity update, with the logo ideally left untouched. That is exactly where the opportunity lay: a brand that means so much deserves an identity that shows it at a glance.
Built up in layers.
Stronger with a small intervention
On our own initiative, we refined the existing wordmark. No change of course, but more character and recognition, with the pay-off 'Attract the right people and let them grow'. Delivered in every version and format.
- Refinement of the wordmark, while retaining recognition
- Pay-off that sums up the proposition
- Logo in colour, black-and-white and reversed, for print and digital
Yellow, black and arc shapes
Yellow and black as the base, blue as a secondary. The visual language: elongated arc shapes with rounded ends that are allowed to overlap, creating a third, green colour. Typography in Poppins, and behind every heading a large full stop.
- Colour palette, typography and layout
- Arc shapes as image masks and carriers
- Visual language: real people, shallow depth of field
What they do, in one image
We captured the heart of the brand in a single visual: a 'house' with two main groups, attract and engage, with the services hanging beneath them. The house stands for the integrated approach and became a recognisable, graphic heart of the communication.
- One image for a complex proposition
- Attract and engage as two pillars
- Scalable to every application
Completely new, in Umbraco
We built a brand-new bespoke website in Umbraco, with modular content blocks and set up to be measurable. No template. We also delivered the materials that complete the brand: a presentation, letterhead, business cards and a quote template.
- Bespoke front and back end, open for integrations (such as an ATS)
- Modular content blocks, measurable via Tag Manager
- Presentation template, print and office materials
Alongside the brand identity, the second lead role.
Alongside the brand identity, the website was the most important deliverable. Not a template, but a site that fully embodies the visual identity: distinctiveness in shape and colour, with the arc shapes and the yellow-and-black carried through consistently. With a clear UX that puts the visitor at ease, and a balance between Successr's highly technical, in-depth story and an accessible, human presentation.
Distinctive identity
Distinctiveness in shape and colour. The arc shapes, the yellow-and-black and the large full stop make the site instantly recognisable as Successr, not a template that looks like a thousand others.
Clear UX
A calm, predictable structure guides the visitor effortlessly towards services, knowledge and contact. Content-first, with conversion at the right moments.
In-depth and accessible
Successr is highly technical and in-depth. We struck a balance: the depth stays, but the presentation is light and easy to grasp for every visitor.
Yellow, black and a large full stop.
A palette that stands out and a visual language that moves. Arc shapes overlap and blend into new colours, and behind every heading sits a large full stop, consistently. A small detail with a big effect: it makes every application instantly recognisable as Successr.
A genuine great place to work.
Photography by Almicheal Fraay: real people at work, interacting with one another, a shallow depth of field that adds depth and calm. Exactly the feeling of the workplaces Successr helps others build.
"With sustainable talent strategies, we turn every company into a great place to work."
Role, client, live.
Client
Successr
Role
Wordmark, visual identity, brand identity & bespoke website
Location
Eindhoven · Strijp-S
Live
Frequently asked questions about the Successr case
What did Schwung do for Successr?
Schwung refined the wordmark and the pay-off, developed a complete visual identity and brand identity (colour, typography, shapes and visual language), brought the 'Talent Design House' to life visually and built a brand-new bespoke website in Umbraco. Plus the supporting materials: a presentation template, letterhead, business cards and a quote template.
What was the original brief?
Successr asked for an update to the brand identity and visual identity, and would rather have left the logo untouched. On our own initiative, we took a look anyway and showed that the existing wordmark could be made far stronger with a small intervention. That is how the project grew into a complete visual identity and a new website.
What is a Talent Design House and how was it translated?
Successr is the Talent Design House that brings Talent Attraction and Engagement together. We captured that in a single visual: a 'house' with two main groups, attract and engage, with the services hanging beneath them. The house stands for the integrated approach and became a recognisable, graphic heart of the brand.
What defines the brand identity?
Yellow and black are the primary colours, with blue as a secondary. The visual language consists of elongated arc shapes with rounded ends that are allowed to overlap, creating a third, green colour. Typography is Poppins, and behind every heading sits a large full stop, a fixed brand element.
What was the website built on?
On Umbraco, a powerful and accessible CMS with an open back end. We built fully bespoke with modular content blocks, no template, set up to be measurable via Google Tag Manager. The open back end makes integrations possible, for example with an ATS, as we did earlier on werkenbijthebe.nl.
Who took the photography?
The photography is by Almicheal Fraay. The visual language shows real people at work in a 'great place to work', with a shallow depth of field and soft shadows on a calm, grey background. Alongside that photography, we use concept imagery that adds recognition to Successr's communication.
Will the next case be yours?
From wordmark to bespoke website. We would love to translate what you do into a brand that holds true.