Online marketing
Online marketing focused on findability, conversion and growth. We take it on integrally with brand work and development: not just clicks, but content, tech, brand value and loyalty too.
What does Schwung do in online marketing?
At Schwung, online marketing is focused on becoming findable and staying that way: organically in Google (SEO), visible in AI search engines (GEO), and continuously optimised for content, tech and conversion. Not isolated clicks, but growth that adds to your brand.
It starts with organic findability: good content and tight tech. On top of that we build AI visibility, campaigns and, where useful, hyperlocal advertising.
How do you become findable in Google and AI?
Findability is the basis: organic in Google (SEO) and citable in AI answers (GEO) from ChatGPT, Perplexity and Google AI Overviews. That calls for extractable, fact-dense content, strong tech and authority from beyond your site.
- Search engine optimisation (SEO)
- AI findability (GEO)
- Conversion optimisation
What is ongoing optimisation?
Findability is not a one-off project but a process: measure, improve and adjust based on what works. We optimise continuously for organic growth, conversion and AI visibility rather than delivering it 'finished' once.
- Measure & adjust
- Content and tech improvement
- Reporting & growth
How do you develop content that ranks and converts?
Good content answers the real questions of your audience, in their language, and is built so that both Google and AI engines pick it up. Campaigns reinforce that with a clear concept and targeted deployment, rooted in your brand.
- Content development (SEO/GEO)
- Campaign development
- Search engine advertising (SEA)
What are geofencing and DOOH?
With geofencing and mobile advertising you target your audience hyperlocally, and with digital out of home (DOOH) you're visible on screens in public spaces. A powerful addition, but with us findability starts with organic growth.
- Geofencing & location based marketing
- Mobile advertising
- Digital out of home (DOOH)
Frequently asked questions about online marketing
My organisation is barely findable right now. Where do you start?
First we measure where you stand, then the foundation: getting the tech and speed in order, making your most important pages extractable, and strengthening your signals beyond the site (Google Business Profile, reviews, consistent company details). After that we build on with content and ongoing optimisation.
How quickly will I see results from SEO and GEO?
Count on weeks to months, not days. For visibility in AI search engines a rough guideline is around 4 to 8 weeks after content is published; for competitive Google positions often several months. Findability is something you build, not a switch you flip.
Can you make us findable in ChatGPT and Perplexity?
We work on that deliberately with GEO. We build content that AI can easily pick up (a clear answer at the top, question-led headings, facts) and strengthen your authority beyond your site. Important: nobody can guarantee a place in AI answers, it's about influencing, not flipping switches.
Do schema markup or an llms.txt file help with AI findability?
Hardly. Independent research shows that schema markup gives no demonstrable boost in AI citations and that Google does not use llms.txt. We fill them in correctly as hygiene, but the gains lie in extractable content and off-site authority.
Do you work on a project basis or on an ongoing basis?
Both are possible, but online findability pays off best as an ongoing programme: measure, improve and adjust. We agree scope and budget with you up front.
Call Gijs.
Unfindable or stuck in your online growth? Gijs will think along with you on SEO, GEO and ongoing optimisation.