Hyper geotargeting & geofencing
100% on target. Reaching your audience across multiple channels is tricky. Where ordinary targeting works on demographics, location or affinity, hyper geotargeting goes much further: accurate to within 7 to 27 metres.
What is geofencing?
Geofencing is a digital fence around a physical location. You can target mobile devices within that zone specifically. Phones continuously emit anonymous signals for GPS and wifi; by tracking these you can show ads, both during and after a visit to the area. Where Google Ads targets to roughly 1 kilometre, geofencing goes to within 7 to 27 metres.
Advertising at the right moment
Set a geofence around a festival site and respond to the context in real time. If it starts to rain, you promote ponchos, right to the people standing on the grounds.
Reach visitors without a stand
Instead of an expensive stand at a trade fair, you set a geofence around the visitors. Then you show them ads on portals like Nu.nl, targeted at the real fair-goers, without any stand costs.
Target around competitors
Set geofences around competitors' locations and approach potential customers, or focus on recruitment: people who are there often (for example 3+ days a week) are likely to be employees.
Mobile and visual
The smartphone is always within reach: on average we pick up our phone around 76 times a day, adding up to roughly 3 hours. And communication is becoming ever more visual, with emoji, video and imagery instead of just text.
Geofencing has been around for years, but is still rarely used, partly due to a lack of awareness and privacy questions. We believe in clean targeting and creative campaigns: that's how you get the most out of your return and your brand awareness.
Call Gijs.
Curious what geofencing could do for your campaign? Gijs is happy to think it through with you.